Setting Up Your Center
To date, we have manufactured over 500 Floataway pods, pools and cabins and installed them on 6 continents, in over 45 countries including dozens of centers all over Europe and as far afield as South Africa, China, Canada, the USA, the UAE, Morocco, Aruba, Trinidad and Australia. Some of our clients have bought just one float pool while others have bought up to six, and in one case, nine. We want you to be successful with our float pools, so we have compiled this document to give you an overview of all the points you need to take into consideration in setting up your center. We have seen good and bad ideas in practice, and we want to pass along the best.
What Type of Center?
The most important question to ask yourself is: “what type of center do I want to run?” Are you considering opening a dedicated float center where you will only offer floating, or are you thinking about offering other services such as massage, reflexology or yoga? Perhaps you are thinking about a beauty therapy center where the float pool will only play a minor role among all the services you want to offer.
From our experience, floating is compatible with beauty therapies and wellness treatments, but there is just one combination which needs caution: tanning and floating. It seems that the type of people who like to tan do not find time in their lives to float. Perhaps it is because some tanners are more concerned about their external appearance whereas floaters tend to be more interested in their inner selves.
Whatever your choice, you will need to know what other similar shops/centers exist in the area you are looking into. You should visit these competitors to see what services they offer, what price structures they use, how they publicize, what their documents look like and how they’ve decorated their center.
From the time you begin your research until the time you will be ready to open usually takes between 12 and 18 months. People often underestimate how long it will take to find the right building, for example. In fact, we believe that taking 12 months to do all your “homework” before you actually start looking for a building would be a practical period of time to take, as there are just so many things to think about!
Probably the single most important factor in setting up your center is your location. Being on a main street with a lot of people and cars passing will be much more beneficial to your business than being on a quiet back street with very little passing trade. Nevertheless, it is not necessary to be on the ground floor of a building on the main street in town.
Number of pods or pools required
If you are planning a dedicated float center, we believe that you need 1 member of staff for every 2 float systems you operate. If the start time of each float session is staggered by 15 minutes, then one person can handle greeting each client, showing them to the float room, explaining how to float (for first time floaters only!) and most importantly, one person can handle cleaning each float room after each float session. If you go for 4 float pools, they can also be sequenced in pairs. You will find that many customers like to come with a partner or friend, especially the first time. One person can deal with two floaters and the implied cleaning tasks. Some float centers have a member of staff to meet and greet customers while another member of staff is (only) responsible for cleaning.
The two most expensive operating costs in running a float center are the rent and the wages paid to the employees. We believe that the use of space with four pools, allowing for reception and toilets, is also an optimum.
One note about staggering the start times of your float sessions: it is important to have good sound insulation between adjacent float rooms because the shower and pump noise, and doors opening and closing can disturb the person floating in the next room.
However, if you decide to go for a 4 float pool center, you do not need to purchase all four at the start of your business. If money is an issue, you should consider starting with two float systems only, one for couples and one individual pod, or even 2 float systems large enough for couples (one person can also float alone in a pool large enough for two). You can add a 3rd and 4th float pool as your business grows, limiting the large amount you would otherwise need to spend at the start of your project.
In our experience the strict minimum space required for four float pools is about 1,000 sq. feet depending on the layout. This is small, but it will enable you to have a small reception area with lounging space, a small, separate hair-drying and make-up room, space for 4 float pools (or two pools and two treatment rooms), toilets, a small kitchen area and laundry room with storage space for towels, cleaning products and extra salts. An area with 1,200 sq. feet would be a bit more comfortable as each float room and the reception area could be a bit more spacious. And, of course, bigger is always better!
You will also have to decide whether you want to look for a building that already is divided into individual rooms to which you will have to add showers etc., or whether you will go for an open plan building into which you will have to put in partitions, etc. Most of our clients just try to find a good building in the right location and then work with what they find.
Obtaining Appropriate Permits
Depending on the building you find, you may or may not need to get planning permission to run a float center. You may need to apply for a “change of use”.
You will also need to negotiate with the landlord, assuming you are renting, to get permission to modify the building.
The modifications needed are covered in the next section.
Unfortunately, the priorities of different planning authorities vary and so it is necessary to approach the local planning office as soon as possible. Some authorities are relaxed about floatation in a retail designated building while others will insist that half your trade be in “products” sold. Some authorities welcome change from office or light workshop designation, others oppose it. You will have to check. If the planners initially oppose your scheme it may be on the grounds of parking restrictions or opening hours. You may be able to get these objections removed by showing precedence (someone nearby operating a similar business) or by appeal, but this all takes time. It is possible, though becoming less likely, that the planners will be ignorant of floatation therapy. You should always include a brief description emphasizing the appointment-based system and listing other float centers in your country. It will not hurt to refer to our website or to other floatation websites in this description. The fact that many centers are now operating is an important planning factor in your favor.
Any building you find will almost certainly need modifications. If there are no interior walls you will need to put up partitions. Studding and plasterboard partitions are cheap but have poor sound insulation even if stuffed with fillers. If you do use them, make sure the plasterboard stops well above the floor with a skirting board. Otherwise when you wash the floors the water will seep up the plasterboard. We recommend using sound proofing materials such as aerated concrete blocks.
Each float room will need it’s own shower and powerful ventilation system for the entire room as well as bright lighting for cleaning purposes. All our products come with a subdued light both on the inside and outside of the product, which turns on when a session is started and is controlled by the floater with the same internal float pool light button, ensuring that the entire room is dark during the float session (as long as there are no windows in the float room).
The flooring is very important. It must be waterproof and this means bunded to form a shallow lake in the event of a leak from the pool (or shower). The surface must be non-slip and we recommend welded vinyl floors using Altro Marine 20™. The floor must have a floor drain, or where this is impossible, an automatic pump system to a drain or a bunded volume equal to the total volume of the chosen float pool. Leaks are exceedingly rare but these precautions are necessary because a leak of Epsom salt solution can cause damage outside the float room. The bunding details may take the form of raised humps in the floor at doorways and vertical portions at least 4” high at walls. Please note that other surfaces are often very slippery for wet feet. Automatic pump systems can work with ½ inch of water but we recommend a minimum bunding of 1 inch. If the floor is not level, the bunding must take account of the lowest point.
We strongly recommend that any existing floor without bunding, such as a floor leading through a door to a non-waterproof corridor, be upgraded. One method of upgrading among many possible, is to add raised humps in the floor at doorways, outside the arc of door movement, or with raised door edges, sealed with mastic to the waterproof floor, approximately 1 inch deep.
Please read our extensive technical notes for preparing a room for a float pool.
In addition, your local fire department may insist that you have a fire alarm inside each float room – some may only require the alarm to be in the corridor outside the float room. You will also need a fused spur for each pool, emergency lighting and possibly heating and air conditioning. The doors will need to be fire doors which will also be excellent for sound insulation. Good quality door closers will eliminate the sound of doors slamming.
We suggest that a space be made available with mirrors and hair dryers (we like to call this area the Beauty or Vanity Room) outside the float rooms to allow floaters to dry their hair, etc. It would be preferable not to allow floaters to do this inside the float rooms as this will lengthen the total time each person spends in the float room, thus limiting the total number of float sessions available per day.
Most of our clients include a comfortable lounge area for floaters to relax before and especially after floating where a cup or tea or other drinks can be served.
In our experience, ventilation is the area most often neglected. We cannot stress enough the importance of a powerful ventilation system due to the high humidity in the float rooms. Nevertheless, the ventilation requirements are only the same as required for any windowless bathroom.
To lessen the amount of time needed to clean the float room between each float session, we recommend turning the float room into a “wet” room with a drain in the floor and an “open” shower. The amount of time needed between each float session just to clean a glass shower is enormous. If you install an open shower against a tiled wall all you will need to do between each float session is to spray a bathroom disinfectant on the shower wall and on the floor and push all the water on the floor down the drain. This set up drastically reduces cleaning time between each float session. Just be sure that the slope of the floor is at least 1.4” so that all the water runs easily down the drain.
Once you have found your building, if you have any doubts about whether we can physically get a float pool into any given room, please send us a copy of the floor plan so that we can check this point before you commit yourself to a building. So far we have never not been able to install any of our products, but we have had to remove windows, door frames and on one occasion have had the builders drill a massive hole through the side of the building to get the pool inside.
You will find on our website various suggested room sizes but the smallest is 12’ x 10’ for the Tranquility. In any small room there is an important design principle. The shower must be at the same end of the room as the door into the room. This allows space for the float pod. It is also a very good idea to keep the shower entrance as close as possible to the float pool entrance. This minimizes cleaning.
If you are considering purchasing a Floataround, the smallest room size is 16’ x 17’4”, but bigger, once again, is better.
Your building will need a reception area with storage for forms, the telephone, a position for the remote control units for each pool, the digital devices for music (one per pool) and a chair. You electrician will need to install the LAN cables before installation. This is covered in detail in our technical information. Be sure to show this very detailed document to your plumber, electrician or general contractor.
We have found that 99% of all our clients have had serious delays with their building works. Everyone underestimates the time it takes to complete the works. We actually have come to believe that construction workers and architects deliberately tell their clients a shorter period of time than can be achieved so as to get the job. Once the works have begun, the number of hold-ups which arise is staggering. So PLEASE, do not organize your opening event until AFTER all the works have finished or you may find yourself having to postpone which means reprinting and resending all your invitations and cancelling the original event which can be a costly and embarrassing operation.
If yours is a new building, or if it requires modification, you must consider disabled access. This does not necessarily mean a large number of changes, but you have to have a strategy for how you will handle disabled customers. For example you may need to provide one disabled size toilet. New corridors and doors should be wide enough: 4’ and 3’ respectively, for at least one of your float rooms.
Float pool access
You must also consider how the float pools will get into the building. Please send us the floor plans before signing off on them, so that we can advise you based on our now 18 years experience.
Attached to this document we have supplied you with a sample spreadsheet showing the cash flow forecast of a fictitious 4-pool float center. This spreadsheet takes into account almost all of the expenses you will incur over a two-year period. We have purposely only indicated a 50% occupancy of the float pools to show that even at that rate the float center is a very viable business. Many of our customers now run with utilization of 80% or 90%, with 100% during weekends.
Perhaps the most important item in the budget is marketing, including publicity. It is a mistake to open any business without a marketing budget. This budget can be low cost if you invest a lot of your own time, but if you are running the center yourself, you will need to spend money on promotion. It is also a mistake to start a center assuming that you (or the manager) will not need a salary (which may be true if your financial situation is strong to begin with), but you will not be able to run the center by yourself 12 to 14 hours a day seven days a week, so you will need staff and they must be paid.
You will also appreciate that marketing a one-pool center costs exactly the same as marketing a four-pool center, which is another reason to carefully consider the number of pools.
If you do not have sufficient funds to cover all the costs, the best way to get financing is via a lease-finance company. Many of our clients use this method.
The basic advantages of lease finance are:
- Each payment is fully deductible for both value added tax and corporation tax
- The cost is spread over several years so that your working capital is freed in the vital early stages for marketing and other expenses which cannot be covered by a lease.
- An advantage to consider over borrowing the money from a bank is that a lease is based on the assets you lease whereas a bank loan will always require collateral such as your house.
Of course, your leased assets are at risk if you do not keep up your payments.
Typically lease finance will cost you approximately $200-$300 per week per float pool (depending on the product) over three years (subject to status).
The single most important piece of advice we can give you is to suggest that you read the wonderful book entitled “The E- Myth” by Michael E. Gerber, available from Amazon for around $8. Here’s a summary to whet your appetite:
This book will give you extraordinary insights into all aspects of running your own business and we believe will give you the best advice available today.
Marketing includes having a strategy and a “proposition” for your potential customers. You must decide what experience you are offering; be it luxury, value for money, novelty, whatever, and then work out how you are going to introduce your offer to them.
By far the most effective publicity is “word of mouth” from your customers to their friends and colleagues and this is free. However, it is obvious that your actual service must live up to your “proposition” for this to work in your favor.
Advertising is under your control but it is very expensive. Most ad agencies will advise you that single adverts are ineffective, you need a campaign. Our experience confirms this. The cheapest form of advertising is leaflet drops where you do the distribution yourself.
The dynamic men who run Float On, in Portland, Oregon have come up with some very interesting marketing ideas which they are happy to share and which can be replicated around the world. We have prepared a one page summary of their ideas which we can send you if you’d like to receive it. They also sell their marketing package. You can contact them at www.flaothq.com.
You can also consider Public Relations. This can be cost effective if you do the work yourself and may be the most effective use of your money if you employ professionals. PR can include issuing press releases, visiting large employers in your vicinity, giving demonstrations or talks to local groups, visiting local doctors, dentists, hairdressers and so on. Work out what you can offer, for example a discount to every employee of a local big company in exchange for a notice on their notice board. Prepare concise leaflets explaining your “proposition” for doctor’s practices to display.
Publicizing in your reception area that you offer gift vouchers for birthdays, etc. is an excellent way to sell more float sessions. Many people don’t think about offering such a thing as a present, but several of our clients discovered floating precisely in that manner!
Your local press and radio stations are very important. You may find they are reluctant to publish just a “puff” about your new center, especially more than once, so you need to conjure up news. Get photographs of local celebrities even quite minor ones, (you need their permission, of course) entering your center, or even better, saying a few words about their experience and send it as a press release to your local paper. Remember all the small specialist local publications like the school magazine, the church news and so on. They all look for news with photos. Do not underestimate the importance of this activity, especially in the first year. Where we have seen float centers fail, it has ALWAYS been due to lack of marketing effort.
Running a float center does not need a high degree of education, so it is not necessary to pay college graduate salaries. A conscientious person with an outgoing personality and pleasant telephone voice willing to do all aspects of the job would be ideal. The job entails answering the phone to give information and to take bookings, greeting clients and escorting them to the float room, giving detailed information to first time floaters, taking money from clients, handling the booking system, as well as the more laborious jobs of cleaning the float rooms after each float session, maintaining the float pools and float rooms, serving drinks (if you decide to do so), doing the laundry, cleaning the rest of the center and perhaps even making purchases of supplies for the float pools. Some centers hire more mature, stable people with experience in people-oriented sectors instead of students who might only be available for a short period of time before moving on to some other employment.
Do not hire someone if they tell you right off the bat that they do not like to clean. This is the biggest, laborious part of the job and the most essential one too. We have found that floaters make great employees as the added value of being able to float regularly for free is a huge incentive.
You must have public liability insurance for your center to cover yourself against anyone injuring him-or-herself in your center. This is the only insurance you are obliged by law to have though in practice you will probably want a package including fire and theft insurance too. From our experience, not every insurance company is willing to insure a float center because they don’t know what floating is, so you may have to shop around to find the right company willing to work with you.
Pricing your service
Prices you can charge for floating vary greatly from one package to another. The standard price in the USA can go from $35 to $100 at some of the up-market float centers. All centers offer package deals for purchasing 3, 5, 10 or even 50 floats at one time. A three-float starter package for a single person usually sells for between $100 to $150 whereas a 50-float package can go as low as $600. Couple sessions can easily be twice as much. Regardless of the prices you choose to offer, be sure to stipulate that all package deals must be used within a given time frame, for example the 50-float package should be used within one year of purchase.
We believe the best way to sell floating is to offer your clients to become a “float club member”, whereby they pay the full price every month and receive one float. All other float sessions they wish to have during the same month will be sold at a reduced price to them and perhaps to other members of their household. The reduced price has to be so attractive, that they will want to become a float club member. In reality they may only float once or twice more during any given month, but you are assured a fixed revenue every month.
You may want to suggest too that if they are unable to use their monthly float any given month, they can share it with someone else.
You might also want to offer peak and off-peak prices, or a cheaper rate for students, Veterans and people over 60. In our opinion, it is better to only be earning even $15-$20 per float during off-peak times than to earn nothing.
Another price plan is to include a float session with a therapy or with a choice of therapies. This can be extended to half day or full day packages. Obviously, this increases the value of the package.
If you sell floating as part of a self-improvement or self-pampering course, you can increase the value and invite commitment to a series of floats. This is good because the float experience does get better with repeated sessions. It is always good to offer new floaters a three-float package for example, and to get them to commit to deferring their judgment until after the 3 sessions.
In any case always be sure that the float session or float package is paid for in full before the customer takes his or her float.
Offering free floats
In our experience, we have noticed that first time floaters who are offered a free float will be less excited about floating than a first time floater who has paid for his or her first float. As we mention briefly above, we have also realized that most first time floaters will need to float at least three times before they can truly relax and allow their bodies to get the full benefit from floating. We suggest that you always try to sell a low priced three-float package to all first time floaters, explaining to them that they may not be fully able to relax the first time. Of course, we suggest that you reserve this low price for first time floaters only, and not for other experienced floaters who only want to buy 3 floats at a time. It does not matter how much you discount the package but we recommend only offering free floats to journalists and personal friends.
Get your website and up and running by the time you sign the lease on your building. As soon as you have signed your lease, place a very large sign in your window or banner on your storefront giving the name of your center and announcing that you will be opening soon. Make sure your website address can be prominently seen.
On your website be sure to give ample information about what floating is, the benefits of floating as well as your opening hours, prices, package deals (buy 10 floats get 20% off, for example), etc. There are many wonderful sites already in existence to give you ideas about what to say on yours.
Be sure to secure all social networking sites and start building ‘likes’ and engaging with your future clients.
We can provide you, free of charge, high resolution photos to use on your website as well as for any documentation you may produce. There are a number of photos on our website which can be downloaded for these purposes.
Obviously we will feature your website on our website by putting a link from our site to yours. We would like to suggest that you do the same so as to raise the visibility of both our websites with the search engines.
As mentioned above, getting your sign up in your window or on your store front the day after you sign your lease is one of the best forms of publicity you can do. Do not try to scrimp on this purchase. Your sign will be looked at as your calling card and it can do so much free publicity for you. You may not want to put your phone number on your storefront from day one, but the website address or social networking sites are a must!
Health and Safety
Anyone dealing with water may have regular, unexpected visits from the health and safety inspectors. They will arrive unannounced and will take samples of the water in all your pools. Whatever means of disinfection you choose to use, if you disinfect daily, you will never have any problems with the inspectors. Many people use chlorine as their main source of disinfection, but hydrogen peroxide with ultra violet filtration is also used by many of our clients in the USA and Bromine is sometimes considered in some states too, however, we have seen that Bromine is requested less and less now. We have a detailed document concerning disinfection which we can send to you upon request. For a commercial float pool you must keep records to show that you maintain it daily. We provide an Excel Spreadsheet detailing maintenance activities which should be used for this purpose. Water maintenance is discussed in great detail in our Operator’s Manual which is given with each product purchased.
As mentioned under the website section, we have a number of excellent photographs which can be downloaded at any time via our website (www.floataway.com). If you use our photographs we ask that you also mention our name “Floataway” in the context of the pictures. Our name Floataway is a registered trademark and our Tranquility pod design is a registered design belonging to us.
Launching your center
An official launch is a useful “publicity stunt”. This can take place at any time, it does not have to take place the first week you open. One client of ours had their official launch one year after opening. We were invited to attend and were asked to make short presentations about floating while standing in the float room. A member of their staff floated all evening with the door open (she was wearing a bathing suit!) while we talked about the benefits of floating. Several hundred people attended, including local journalists and radio presenters and the event was a great success.
A launch can also be repeated shamelessly!
During such an event you can offer a price reduction for all packages purchased during the evening, such as 20% off your standard prices or “buy two, get one free” etc.
One of our clients did a pre-launch for their friends, family and business contacts. They invited everyone to come and have a free float any time during a two-week period, booking first, of course. They told them that they weren’t fully ready to open to the public but that they wanted these people to “test” the center for them and to give them their opinions. They were fully booked for the entire two weeks and got some fabulous feedback. In addition, they offered 50% off all packages purchased during this two-week period and sold gift vouchers totaling $32,000 before even opening! Our clients did tell us that they were totally unprepared for the success of their two-week promotion and that they did not have the time to discuss in depth with each floater the benefits of floating. Nevertheless, they were very pleased with the overall results and it gave them a great boost right at the start. The lesson here: put on extra staff during your launch if you make this kind of offer.
There are a number of documents you may wish to create to help you run and promote your center, such as a brochure, client record forms, gift vouchers, etc. We have samples of various documents that we would be happy to send you.
You will need to consider whether you will offer a towel to each floater or whether you will tell them to bring their own. Most of our clients offer towels, which, of course, gives you the problem of washing them. There are three ways to handle this:
- You can use an exterior laundry service that will pick up your used towels and drop off clean, folded towels for a fee.
- You can wash them yourself. If you choose this option, you can either buy for your center a heavy duty, large commercial washer and dryer or,
- You can wash them yourself in an exterior launderette. If you wash at your center, the machines will have to be put into a well-soundproofed room so that you can run them during the day while people are floating.
We would advise that you not try to take the towels home to do them in an ordinary machine. Our clients who have tried this option soon find themselves completely overwhelmed by the quantity of towels to be handled.
You will also have to decide whether you want (or need) to use foot mats between the float pool and the shower. The advantage of foot mats is that all you need to do between two floaters is pick up the foot mat and set down a clean one. It is our experience that floaters appreciate having a foot mat to stand on, to avoid getting their socks wet.
You can also consider a shoes-off policy for either your entire center or your float rooms. You can provide elasticized washable or disposable slippers or flip-flops and require your customers to change into them before floating. This immediately reduces noise in your center, eliminates black marks on your floors and it also sets a relaxed tone. The customers enter a pre-relaxed state as soon as they take off their shoes.
Furniture in the float room
You will not need to put much furniture in the float room. Most of our clients limit the contents of the room to a chair or bench, a shelf to put one’s glasses, jewelry, etc., a trash bin and hook or two to hang one’s clothes. Choose these furnishings carefully. Wooden furnishings are the best as any metallic products will rust, unless they are made of marine grade stainless steel. Our Cabins, Floatarounds, and Open Float Pools have the technical packs attached to them which can be also used as a bench.
Changing the water in the pool
For a busy float center, we advise changing the water in the pools approximately once a year. If the pool has not been used much, a longer period, perhaps as much as every two years, is fine. The salts do not evaporate with the water. We advise purchasing USP, food grade salt or Float Tank Salt as some grades of salt are totally unsuitable for a float pod and will cause the water in your pool to turn dark brown or black as shown here!
When to add more Epsom salt
660 lbs of Epsom salt is provided with each Tranquility, Cabin for One or Open Float Pool for One and is included in the price of the pool. The Floataround, Open Float Pool for Two and the Cabin for Two take exactly double that amount: 1320lbs. The Serenity Pool takes 2,000 lbs. The salt we provide with each system is enough salt for approximately 300 to 400 float sessions. This means that you will only need to add more salts after around 300 people have floated.
With our commercial pools, we offer 1 extra 50lb bag of salt which is enough for a further 100 float sessions. We provide a “density checker” so that you know when it is time to put more salt in the pool. In general, our clients use around 220 lbs per year in addition to the amount we provide with each product. We can sell you as many extra bags of salt as you wish (please consult your price list for current prices) at the same time as your pool. We can also sell you any amount of extra salts at any time. However, the price of shipping can be quite high.
How to clean the pools
All our float pools have an excellent filtration system which cleans the water between each float session – a very powerful magnetic drive pump runs all the water through the filter for 15-20 minutes after each float session – and chlorine or some other form of disinfection (hydrogen peroxide or bromine) must be added everyday. Most people add the disinfectant by hand from a bottle, but an automatic chemical doser can be ordered when ordering the float pool. With this system, 1.5 quarts of either 2% sodium hypochlorite (chlorine) or 8 to 35% hydrogen peroxide is added at one time and only needs to be filled about once a week.
We advise using disposable filters (as opposed to washable filters) which last for 30 float sessions. We provide 4 disposable filters, one washable and one carbon filter for serious contamination with our commercial float pools. You may order as many extra filters as you wish when ordering the float pool, or we can sell them to you at any time thereafter. In addition to the filtering and adding the disinfectant daily, someone must physically get into the float pool at least once a week to clean all the inside surfaces both above and below the waterline with one capful of chlorine or peroxide in a bucket of hot water for the areas above the waterline. A soft cloth or a sponge can be used to do this.
In addition to our detail Operator’s Manual which tells you everything you need to know about maintaining the float pool, we provide a one-page checklist to remind you of everything which needs to be done at the start of each day, after each float session, at the end of each day, once a week and once a month.
It is our belief that a spotlessly clean float center is essential. The float pool, the shower and the float room in general must look like no one has ever floated in the float room before! A great deal of attention must be given to the amount of chlorine or peroxide used in the water to kill bacteria and to keep the pool looking and smelling fresh. An entire section of the Operator’s Manual is dedicated to water maintenance.
Maintenance costs do vary quite a bit from country to country because of the cost of electricity and water. If you are providing towels for your floaters, that is a significant cost to wash them. Some centers provide slippers and an extra towel for hair, so giving an exact cost per float session is impossible. As a ballpark figure, you can calculate, between $2.00 to £5.00 (depending on what you offer) per float session which includes everything: washing and drying of towels, ear plugs, make-up remover, Kleenex, shampoo, conditioner, body wash, filters, pool chemicals, salts, electricity and water.
We are very interested in the therapeutic effects and many uses of float pools. We are not yet allowed to claim floating is a “cure” and you must avoid using this word. However, the research work which is going on by Dr. Justin Feinstein, at the Laureate Institute for Brain Research (LIBR) in Tulsa, Oklahoma will hopefully prove that floating does cure extreme stress, anxiety, PTSD and other serious mental illnesses.
In the meantime, we can assure you that we have seen many examples of pain relief, reduction of swelling, accelerated healing and elimination of joint stiffness, even during the first float. It is heartwarming to see that people, who have been suffering chronically, find relief as well as relaxation in a float pool.
We urge you to keep a clients comment book in reception from the beginning, and to make it available to all customers.
All our floatation pods, cabins and pools have been designed by Colin Stanwell-Smith, a UK based mechanical engineer and designer and have been made in Norfolk, England by Colin’s company Cosine Ltd. (trading as Floataway) which has been in business for more than 35 years. However, in April 2017, Floataway started the process of manufacturing its entire range of 10 products in the USA, based in Tulsa, OK, to satisfy the increased North American demand.
We are continuously improving the Floataway range of float products and offering the most up-to-date technical specifications. We are both proactive in our in-house designs for new products or benefits and reactive when asked by our clients for a custom-made feature. You can ask any questions you’d like about our products, about floating in general or about running a float center. You are free to visit our factory at any time by appointment. The best way to contact us by email on firstname.lastname@example.org.
These are the points that have arisen from our 18 years experience of working with a very wide variety of clients and locations. We have a great deal more information concerning the specifications of our products etc., both on our website and available directly from us, but if you have any points you think we should add to this document, please let us know. We pride ourselves on the quality of our customer service as well as the quality of our products so please feel free to contact us whether you need additional information, documentation, or just advice and guidance.
We wish you Good Luck and Profitable Floating!